House of Sunny is based in London, England. Their suppliers are based in Turkey, India and China, and they partner with BSCI, SMETA, and SEDEX to ensure a safe working environment and fair pay. Their qualifiers are cruelty-free materials, reduced carbon emissions, and reduced water usage. They do not use any animal products, choose sea freight over air, and use e-flow technology in their denim, cutting water consumption by 90%. In addition to their current qualifiers they are working toward low-impact fibers, and starting to incorporate recycled materials into their collection.